Argo is an agricultural infrastructure project developer that optimizes economic and environmental value by collaboratively working with key stakeholders and leveraging emerging financial opportunities that mutually benefit their partners. They engage with agricultural entities to optimize value and enrich communities through a comprehensive approach that addresses each community’s unique needs. Argo needed to clearly define their brand id. and brand message in order to better position themselves to potential investors, partners and the communities they were looking to enrich. The result was a very approachable and easily understood visual language with in depth, educational messaging that resonated with their core clients and investors.