The issuer processor QRails wanted to productize its market-leading earned wage access solution - a product was ready for market but it didnt have a strategy, brand or even name yet. A name and visual identity, messaging and visual communications plan, was required to develop the AnyDay brand. A flexible and cohesive brand system was then created to support AnyDay’s entry into the competitive payments landscape. An engaging visual identity and name for AnyDay was created helping to powerfully launch this fintech startup into the marketplace and let the world know AnyDay is payday.