The Slow & Low brand of rye whiskey draws inspiration from the mid-19th century Rock and Rye cocktail. Producing a new canned/bottled cocktail complete with raw honey, navel oranges, a small dose of rock candy and angostura bitters. The brand and product had been somewhat established but was missing out on sales with only narrow appeal to certain key demographics - ie. mostly male. Through the use of enhanced branding, influencer marketing, brand partnerships & event/activation strategies used to capture more diversified content the brand grew by 75% within 15 months.