Consolidated Bearings has a decades-long track record of providing a comprehensive selection of high-quality bearings. Despite the company’s longevity, this well-established brand needed to revisit how it presented/marketed itself in today’s digital landscape. With little online presence, Consolidated Bearings was missing out on opportunities to connect with new talent and grow an online audience. The company required creative brand redevelopment, in-depth web development for a huge catalog of products and enhanced messaging in order to transform the company's tradition and heritage into a modernized brand.