Solar Landscape is a leading commercial solar developer and owner and manager of community solar projects. When the company became a prominent force in the Community Solar Energy Pilot Program they were faced with the problem of a lacking identity in their industry. They needed to maintain their core values, guiding principles and customer base. And at the same time, it was crucial that the brand evolve to stake its claim as a predominant force in the Community Solar movement. Solar Landscape knew they needed to amplify their story and the value they bring to commercial and consumer markets. And that their brand needed to be representative and inclusive of the businesses and communities they serve all while staying true to their roots. Through the development of a cohesive brand strategy, visual brand id update and potent associated messaging they were able to rise to the top of the clean energy game.